Despite advances in AI, machine learning, and deep learning, “companies can’t rely solely on predictive analytics that’s why the human element continues to be essential to search,” said Pat Condo, founder and CEO at independent search engine Seekr. Most users never realize how much of search is driven by other human beings. "AWU-CWA is definitely looking industry-wide as far as linking our campaigns to the greater movement because organizing anywhere helps workers everywhere,” AWU steward Rachael Sawyer told Yahoo Finance Raters of the Lost Ark This week, workers at another Amazon warehouse in Staten Island rejected the ALU’s union bid, but the ALU has pledged to continue fighting, as have workers across the country.
His organizing efforts among raters come as American labor is in resurgence, from the rise of the Amazon Labor Union (ALU) with its historic victory in Staten Island to the mounting success of unionization efforts at Starbucks. Colley doesn’t know for sure how big his team is - that’s not information RaterLabs offers workers, he says - but he believes he could have hundreds of colleagues, based on company-hosted social platforms.Ĭolley, who’d previously worked as an independent contractor for Microsoft and Apple, is also an organizer working with the Alphabet Workers Union (AWU), part of the Communications Workers of America (CWA). It’s hard to overstate the importance of ads to Google’s business: In 2021, about 81% of Google’s $257 billion in revenue was linked to its ads business, according to the company’s annual report. Colley, who studied photography technology in college, is specifically involved in Google’s biggest money-maker: ads. When you Google “best pizza recipe” or “hobbies for Virgos,” raters like Colley are in their homes, on their computers, helping optimize search results. As a rater, he evaluates search and ad-placement results for accuracy. That's 70 cents above his home state of Ohio’s minimum wage, but well below the standard Google has publicly promised to those considered part of its “extended workforce.” A job central to Google's businessĬolley’s work is at the core of what Google does. Though all his work is tied to Google products and services, Colley makes $10 an hour. However, Colley - whose lifelong fascination with computers began at 13, when he first built one from a box of old parts - is neither a Google employee, nor is he considered part of its “ extended workforce.” If he were, he’d make $15 an hour and have parental leave, a standard Google set in 2019 following protests condemning its treatment of its TVCs, a frequently used acronym that stands for “temps, vendors, and contractors.”Ī photo of rater Christopher Colley, provided by him.
(RaterLabs declined to disclose any information about its clientele.) He’s an hourly, part-time employee at RaterLabs, an AI data solutions company whose only client, to Colley’s knowledge, is Alphabet-owned Google ( GOOG, GOOGL). “Sometimes, you need a human to actually do that.”Ĭolley is that human, and his work helps determine which pants you see.
“If somebody's looking for pants on the internet, we want to make sure that it's actually a pair of pants - not a picture of a pair of pants or a sculpture of a pair of pants,” said Christopher Colley, who’s worked as a quality rater since 2017. In the internet age, these are, quite literally, the people who help you find the right pair of pants.
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